Week 1 – February 1st, 2022 Theme: Calculating ROI
One of the most important tools in non-profit fundraising is Social Return on Investment (SRoI). Parent Centers already collect all the data needed to figure and communicate the cost savings of our work in communities. This resource helps define SRoI and introduces the two most common formulas used to establish indicators in the non-profit sector. https://m.dhg.com/Portals/4/ResourceMedia/publications/Not-For-Profit_ROI_DHG-Views.pdf
Week 4 – February 22nd, 2022 Theme: The Surprising Return on Investment (ROI) of Nonprofit Branding
One of the best uses for Social Return on Investment indicators is to use them to help Brand your organization. Doing so helps organizations like parent centers clearly communicate our uniqueness and establish parent centers as leaders among competitors. Learn more about using indicators to Brand your organization here: https://www.wiremedia.net/the-surprising-return-on-investment-roi-of-branding-for-nonprofits/