Creating your annual report is Step 1. Circulating it through all of your usual marketing and outreach channels is Step 2. There is an extremely important Step 3. Do you know what it is? This short blog about the impact of organizational leaders using a personal reach-out to create buy-in is a must read: https://bloomerang.co/blog/what-warren-buffet-can-teach-us-about-annual-reports/
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