Facebook engagement has flatlined for 5 years, but it is still the best social media platform to reach the 25-to-55-year-old women. YouTube is most widely utilized platform across all demographic groups. WhatsApp is a highly relevant platform in reaching Hispanic social media users. This 2021 report will give you all of the latest insights into who is using what: https://www.pewresearch.org/internet/2021/04/07/social-media-use-in-2021/